Newspaper Automotive Advertising has been around for a long time. It is a medium that has helped advertisers and consumers by providing relevant information on what is new and what’s on sale. In fact, the very idea of newspaper advertising may actually have started in the print media!
In those days, the newspaper used to be read by the common man. The auto dealers and the manufacturers would set their own ads in the automotive section of the daily newspaper. But now things are a bit different. Advertising and marketing in the internet have given rise to the concept of automotive advertising, which was showcased in the New York Times and many other national newspapers and magazines.
The way it works is simple. You write an interesting story that is related to your target market and submit it to the newspapers. If the ad is of good quality and is able to grab the readers’ attention then you might just get a prominent headline that leads to an exciting ad campaign. So, how do you go about having a great winning campaign? There are a number of factors that can be incorporated. Some of these are:
a. Make an amazing headline. This is perhaps one of the most important things that any newspaper owner can do. Whether it is an individual dealer or a manufacturer, an interesting and catchy headline can make a huge difference. Once the headline is interesting enough, the creator of the campaign will want to include it as s.c. In the body copy.
b. Make it newsworthy. Many times, the manufacturer or the dealer does not have time to create a captivating headline. They are also busy with the nuts and bolts of the day-to-day operations. However, an award winner from an established magazine or newspaper can give them the needed push to take action. When you create a short ad campaign in the Sunday paper or online, it should definitely carry the news that the awards-winning vehicle is going to be featured.
c. Be bold. When the Sunday newspaper or the online publication carries a story about the award winner, the creator will want to make sure that the message is not lost. The bright headlines should be the mantra for the entire campaign. The Sun Herald, , N.C. News-Poston, the Sporting News, etc., could be just what you need.
d. Be creative. One of the best ways to create a winning headline is through the use of creativity. When the author has an idea for a captivating headline, he or she will turn to the public to help. As the public begins to ask questions about the award winner, the creator will continue to come up with innovative ideas that will make your campaign stand out from the rest.
e. Be specific. Your goal is to write a catchy headline that makes it interesting for the reader and will help to keep their attention long enough to read the entire story. The best and most successful campaigns will stick with the reader. If your Sun Herald or Sporting News headline is compelling and interesting enough, it will keep them reading. If your N.C. News-Poston headline is compelling and interesting, they might consider checking into your car insurance company.
f. Make sure you have a really good hook. When it comes to making a winning headline, there are a few tricks that the experts use to create the most dramatic headlines. The first trick to remember is that a hook is an important part of being successful. The Sun Herald’s "braver than the tiger" series is a great example of how creating a unique headline can get readers’ attention. The series begins with a story about a young boy who was bitten by a dog, but the story quickly evolves to include the lesson that dogs should never bite children.
g. Keep the information simple. Your aim is to grab the reader’s attention as soon as possible, so the fewer words you need to include, the better. If the article you choose requires more than a hundred words to tell your story, it might be best to look for another way to inform the public about a local organization, local business, or a recent event in Saint Paul. Readers will appreciate simplicity and will likely search less when the information they seek is presented in a concise manner.
h. Make sure you contact the person who created the award winning ad campaign. You may not like the ad campaign, but it could be the perfect opportunity to use the expertise of the person who wrote it. The person may not allow you to copy the campaign, but he or she can provide insight into the success of the campaign, and can recommend a different approach. If you win a prize from a major car show in your community, the person who created the winning ad campaign may be able to help you by suggesting additional events that will benefit your company.