Automotive news is a unique form of media, because it doesn’t just print what is in the news. It also prints what is going on within the industry. For instance, one day a car manufacturer might announce a new model. Then a day later, an auto expert gives an automotive news article a positive review of the new model. Both times the two events are advertised, increasing the amount of people who see or hear about them.
An excellent way to get into the car-buying business is to learn from a trusted source about the most up-to-date information and trends. A great way for this source to educate you is through an editorial calendar. Many car companies like to give out free calendars that show the year and month that certain models were produced. You can also find these calendars online. Some companies even allow you to print specific pages that highlight the features of each vehicle. Having this type of helpful information at your fingertips makes buying cars more enjoyable.
An automotive-news editorial calendar can also provide you with great tips on the latest trends. It might report that the new Toyota Prius is the best hybrid car on the market. But you might not know that unless you read an article about that car. If you don’t have time to research something, you need an electronic source that can hook you up with the information you need in a snap. The internet is a great resource for anything you need.
With the help of an editorial calendar, you can keep yourself on top of important topics. News of new products or major recalls are always great to follow up on. You can find out when major recalls happen. This keeps you ahead of the game, so to speak.
An editorial calendar can help you promote a company too. It’s a lot easier to get people to read your company’s promotional ads if they see them listed in a special section of the calendar. This way, they’ll be reminded of it often. It’s like having a small ad campaign for free!
You might be wondering why you would need one. After all, who really reads the paper other than the people who sell it? Not many people do. Even fewer newspapers publish promotional ads regularly. So you can get a heads up on new trends simply by buying one of these calendars and giving it away at trade shows, business events, and such.
You can customize your calendar with lots of different information, including links to stories, pictures and videos. You can have one for automotive news, another for trendy trends, another for the latest models and so forth. Why not have one that lists every car manufacturer in the country? That will give you lots of variety.
An editorial calendar is a great promotional tool for many reasons. You just have to pick the one that works for you. For example, don’t try to use one that has only car-related items. If your clientele isn’t car enthusiasts, it won’t do you much good to give them something that doesn’t pertain to their needs. Customizing your calendar to fit your audience is key!
Of course, an editorial calendar can also be a great thing to give people as gifts. Everyone loves receiving gifts, and the people you give them will think highly of you. (Even if they didn’t give you the gift, they will think highly of you.) And it’s a gift that shows how much you care.
You can put lots of information on an automotive-themed editorial calendar. You could list the latest model and year of production. You could include the manufacturers and years of service. You could even have photos or videos of the cars, which will make your gift even more impressive.
It’s always a good idea to keep a few calendars on hand for holidays, birthdays, special occasions, etc. And even if you don’t use them very often, they are nice to have around. And a quick reminder when a big event occurs will make people happy to know that you’re concerned about their well-being. So if you have a lot of people you need to know about in the automotive field, get creative with your calendar so you never run out of news!